Starting with this festive season it will re-energize the industry on growth path, says CEO Kenichi Ayukawa
Country’s largest carmaker Maruti Suzuki India on Monday launched its new entry-level car S-Presso priced in the range of ₹3.69 lakh and ₹4.91 lakh. Dubbed as ‘mini-SUV’, the new model will compete with Renault’s Kwid.
“S-PRESSO is our understanding of what an entry level customer aspires for. We believe that the current turbulent times are a short-term challenge. We continue to have confidence in India’s long-term growth story,” Kenichi Ayukawa, Managing Director and CEO at Maruti Suzuki India, said.
He expressed confidence that the new model will help change the sentiment of the market. “Starting with this festive season it will re-energize the industry on growth path,” Mr Ayukawa said.
The S-Presso has been conceptualized and designed in India for India and the world, and is built on 5th generation HEARTECT platform. Launched first in India, the car will later be made available in markets such as Colombo, Manila, Cape Town and Panama.
S-presso is powered by BS6 compliant, 1-litre petrol engine, taking the total number of BS6 cars in the company’s portfolio to eight. The vehicle will come in both manual and AGS (Auto Gear Shift) options.
Stating that compact is the natural choice of India’s car customers today, Mr. Ayukawa said the entry level compact segment needs a fresh design language.
“Our engineers and designers have created this new Mini SUV that carries the attributes desired by today’s customer. It is aggressive on the outside. And comes with bold and dynamic interiors. Nothing like this has ever been attempted before, on a vehicle in this segment,” he said.
“We are confident that S-presso will bring excitement in its segment, attracting the ever evolving young customer,” Mr Ayukawa added.